5 Steps to Better Converting Copy: The When, Why, and How of Split Testing
If you want copy that works hard for every penny invested… Copy that gives you the best possible conversion rates… You need to test it. Because ultimately… It’s not about whether your sales letter, landing page or email is ‘in voice,’ looks flashy and stalks your target market all over social media. It’s about whether…
Read More5 Confessions of a Successful CopyMom
“Mommy look!” chimes the cutest voice from my office door, And in walks my six year old, bearing a finger-painted gift. She holds it out hopefully like an offering: my painting for your attention. The gears in my brain squeal with the effort of braking, switching out of business mode and saying, in my best…
Read MoreHow Writing Launch Copy is a Lot Like Gestating a Child
When I was pregnant with my third baby, I wrote copy for a launch that ultimately raked in $4 million dollars. If you’re a working mom, you get why this was kind of a big deal. And if you’re a copywriter and a mom, you have an inkling as to the kind of craziness that…
Read MoreMy Old-Fashioned Secret Weapon to Copy Inspiration
The day I updated to working with two monitors was a huge milestone. Suddenly shifting from a 14-inch laptop perched on top of a Settlers of Catan box-cum-monitor stand, to TWO 24-inch monitors…well, I may have clapped my hands with glee like a small child, wondering why I hadn’t done it sooner. Those two screens…
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